Insights from Data2Stats.

Expert perspectives on data analysis, statistical research, digital marketing analytics, data science, and operational optimization.

What Is Marketing Efficiency Ratio (MER)? A Complete Guide for E-Commerce Brands

Learn what Marketing Efficiency Ratio (MER) is, how to calculate it, and when to use MER instead of ROAS to evaluate overall marketing performance.

06 Jul, 2026 • Joanna Althea Ranario

7min read

Learn how to calculate Contribution Margin for e-commerce businesses using formulas, variable costs, and practical...

06 Jul, 2026 • Adrienne Jill Valdez

17min read

Vibe coding lets you build apps by describing them in plain English. Discover the best...

21 May, 2026 • Russel

12min read

Build a BigQuery-powered Daily Pulse Report that turns raw data into clear insights for faster,...

15 May, 2026 • Joanne

8min read

Generate insights and recommendations from key metrics to track daily business performance.

15 May, 2026 • Joanne

9min read

Learn how thematic analysis can organize patient feedback into meaningful insights using a simple and...

13 May, 2026 • Axh

7min read

Learn how dynamic metric selection improves dashboards using parameters and calculated fields for flexible, user-driven...

13 May, 2026 • Tracy

3min read

If you've ever asked yourself what backlinks in SEO are; you're not alone. Backlinks remain...

13 Mar, 2026 • Russel

7min read

Learn how to implement Row-Level Security in Looker Studio to control dashboard access and ensure...

11 Mar, 2026 • Alyssa

5min read

Business forecasting is the process of making informed predictions about future business outcomes by analyzing...

09 Mar, 2026 • Axh

8min read