Insights from Data2Stats.

Expert perspectives on data analysis, statistical research, digital marketing analytics, data science, and operational optimization.

Understanding Customer Behavior: A Guide on Customer Cohort Analysis in Python

A step-by-step guide on constructing and analyzing customer cohorts; determining customer behaviors to make well-informed business decisions for the future.

06 Jul, 2026 • Kyle Mabulac

13min read

Two professionals analyzing marketing performance during a business meeting.

What Is Marketing Efficiency Ratio (MER)? A Complete Guide for E-Commerce Brands

Learn what Marketing Efficiency Ratio (MER) is, how to calculate it, and when to use...

06 Jul, 2026 • Joanna Althea Ranario

7min read

vibe coding guide 2026 — tools, risks, and best practices

Vibe Coding Guide in 2026: The Complete AI-Powered Development

Vibe coding lets you build apps by describing them in plain English. Discover the best...

21 May, 2026 • Russel

12min read

From Data to Decisions: Building a Daily Pulse Report in BigQuery Data Canvas

Build a BigQuery-powered Daily Pulse Report that turns raw data into clear insights for faster,...

15 May, 2026 • Joanne

8min read

Daily Pulse: Key Insights & Actionable Recommendations

Generate insights and recommendations from key metrics to track daily business performance.

15 May, 2026 • Joanne

9min read

Thematic Analysis: A Simple Guide for Analyzing Patient Feedback

Learn how thematic analysis can organize patient feedback into meaningful insights using a simple and...

13 May, 2026

7min read

Dynamic Metric Selection: How to Build Flexible and Smarter Dashboards with Parameters

Learn how dynamic metric selection improves dashboards using parameters and calculated fields for flexible, user-driven...

13 May, 2026 • Tracy

3min read

What Are Backlinks in SEO & Why Are They Important?

If you've ever asked yourself what backlinks in SEO are; you're not alone. Backlinks remain...

13 Mar, 2026 • Russel

7min read

Illustration showing row-level security in Looker Studio where different users access specific data based on permissions.

Row-Level Security in Looker Studio: A Complete Guide to Secure Dashboard Access

Learn how to implement Row-Level Security in Looker Studio to control dashboard access and ensure...

11 Mar, 2026 • Alyssa

5min read

Business Forecasting Using BigQuery Data Canvas: Practical Insights

Business forecasting is the process of making informed predictions about future business outcomes by analyzing...

09 Mar, 2026 • Axh

8min read